Frosch. Really green. Really strong.

is the slogan accompanying the launch of Frosch’s new communication campaign.

Championing the Power of Sustainability

The campaign is driven by a clear objective: to challenge the misconception that ecological brands lack efficacy. Frosch proves that the power of nature—embodied in its plant-based ingredients—delivers a cleaning performance that is both robust and respectful.

Quality stands at the core of this communication, expressed through four key pillars:

Cleaning performance
Gentleness to skin
Value preservation of materials
Protection of natural resources

A Visual Journey Through Nature

The main commercial immerses viewers in a pristine natural setting. Through evocative sounds—birdsong, rustling leaves, and the gentle flow of a mountain stream—it conveys the message that nothing rivals the strength of nature.

The visual narrative evolves: water transforms into bubbles encapsulating active formulas designed to clean dishes. The spot concludes by showcasing the campaign’s hero products: hand dishwashing liquids and dishwasher tablets.

A Unified European Initiative

This launch forms part of a broader international campaign coordinated across several European countries. With a unified creative direction, it reinforces Frosch’s positioning as a high-performance ecological brand.