New Look, New Softness

We have redesigned our fabric softeners and introduced a new variety: Hibiscus Flower

Our fabric softeners have been relaunched with improvements that reinforce their commitment to caring for clothes, skin, and the environment. These are the main changes:

Packaging improvements

Bottle (without cap) made with 100% recycled and recyclable rPET plastic. The transparent material supports packaging circularity.
Improved visual design for easier product identification.
More ergonomic design

Formula improvements

More concentrated formular: recommended dose reduced from 25 ml to 20 ml
Inclusion of a care enzyme that protects fibres and colors, with a renewing effect after 15 washes (except for Frosch Baby Softener)

A new variety to fall in love with

As part of this relaunch, we are introducing the new Hibiscus Flower variety. The plant-based formula, with hibiscus flower extracts, provides a delicate fragrance while gently smoothing the fibers and providing a pleasant sensation on the skin. It is hypoallergenic, suitable for hand washing, free from added colorants and preservatives, and dermatologically tested.

Discover more details about the new fabric softeners in the product section of our website!

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