Frosch is celebrating his birthday—come celebrate with us!

The Frosch brand

The Frosch brandSince 1986, the brand with the green frog has been present on the market as an eco-pioneer from day one. In 2026, Frosch celebrates its anniversary: 40 years!

Good for people, animals and the environment

Our commitment is to achieve the best possible combination of cleaning performance and care, with the greatest respect for the environment.

Thinking about the future means taking action

And this is exactly what Frosch has been doing as an eco-pioneer for 40 years. Frosch combines sustainability with efficiency and care. Like nature, we act in cycles, using plant-based formulations and sustainable packaging.

This is innovation with principles, for a clean home and to protect our nature.

How it all started

1986 – Frosch Neutral Cleaner

The 1980s were marked by various environmental disasters. Society became increasingly aware, and environmental protection gained growing importance. The spirit of the time called for a change in mindset in all areas of life, including the household.

The family-owned company Werner & Mertz wanted to offer ecological products for everyone through its Frosch brand. As a result, in 1986 the first Frosch product was launched on the market: the first plant-based, phosphate-free cleaner, our Neutral Cleaner.

Today, Frosch products are present in almost all European countries. In addition, thanks to its holistic ecological commitment, Frosch is also in demand in some countries outside Europe, such as Japan or South Korea.

Really green. Really strong – Our product range

Currently, worldwide, the Frosch portfolio comprises more than 80 products. From all-purpose cleaners to dishwashing liquids and glass cleaners, Frosch offers everything needed to keep the home clean in an ecological and effortless way. Because, like nature, we act in cycles, with plant-based formulations and sustainable packaging.

Frosch, for a home where you feel good

Frosch offers environmentally friendly alternatives for all areas of the home. Its range includes products designed for cleaning the kitchen and the bathroom, as well as more versatile solutions for different household surfaces, always with sustainability as a central focus and without compromising on effectiveness.

For the youngest members of the family, Frosch offers the Frosch Baby line, specially developed to protect the sensitive skin of babies.

Be part of the Frosch community!