As of December, our new Frosch bottles — naturally made of 100% used plastic — can be found on retail shelves. What’s new is that the proportion of material from the Yellow Bag in our bottles has been increased significantly once again from 50% to 75%. It’s a true PET innovation which shows that climate-friendly recycling works.
For us, plastic is a material that still lands all too often in an incinerator or even worse, in the environment. Plastic, however, is a valuable resource that should not be allowed to go up in smoke. In Germany, thanks to the Yellow Bag, we have the best recyling source practically at our front door. Because high-quality mechanical recycling consumes little energy, it also avoids CO2 emissions. That’s good for me and good for the environment.
At Frosch we don’t just live in a circular economy—we also develop it continuously. Together we work for a sustainable future, a future that began long ago at Frosch.
